Bon Voyage! Cruise Ships are Lined Up and Ready to Sail…
By Rinaldo Brutoco   |   June 17, 2021

Cruise ships are lined up and ready to sail… maybe. Yes, last week the Center for Disease Control and Prevention (CDC) issued new guidance that permits cruise ships to sail from U.S. ports provided that at least 95% of guests and 98% of crew have been vaccinated. This drops the requirement for test voyages without […]

Let’s Have Another Party! Many voices make better democracies
By Rinaldo Brutoco   |   May 20, 2021

Yeah! Sounds like a great way to celebrate California achieving the status two weeks ago of the state with the lowest background infection rate of all 50 (still true as of this writing). How about a party to celebrate how much fun it is to meet friends and neighbors on Coast Village Road and State […]

 

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Hydrogen: The Simple Solution Unpacking the Color Codes for Our Future Fuel
By Rinaldo Brutoco   |   May 13, 2021

Brown Hydrogen, Grey Hydrogen, Blue Hydrogen, Green Hydrogen. Who knew hydrogen, the most abundant element in the universe (76 percent of all molecules in the universe are hydrogen), came in so many colors! Actually, it doesn’t. Those color references relate to how hydrogen (“H2”) is made. If the source of electricity for electrolyzing H2 from […]

Earth Day: Backwards and Forwards Looking at the ebbs and flows of environmental wins
By Rinaldo Brutoco   |   May 6, 2021

Wow! Hard to believe we’ve celebrated 51 Earth Days and the environmental battles we are fighting are worse than ever. Looking back, we delight in the history of Earth Day, in part catalyzed by the Santa Barbara oil spill of 1969. Earth Day was officially launched in 1970 by Senator Gaylord Nelson and Congressman Pete […]

What is JUST Capital? And… Why Should You Care???
By Rinaldo Brutoco   |   April 29, 2021

Deepak Chopra has the precocious habit of asking the most prescient questions. On one occasion 12 years ago he asked what it would take to cause “Wall Street,” and/or large businesses generally, to cease being forces of social destruction and instead become positive forces for societal change? We had a conversation about how we could […]

The New Business Paradigm: An Emerging Consciousness Shift
By Rinaldo Brutoco   |   April 22, 2021

In 1991, the late Jeremy Tarcher, a renowned publisher and dear friend, invited me to spend a day discussing the World Business Academy’s sense of the emerging business principles with his “Tech Group” in Los Angeles. At the end of the day, Jeremy took me aside and said, “That’s a book you just dictated. Would […]

Passover & Easter: Rebirth, Renewal, Release A multi religious time for transformation
By Rinaldo Brutoco   |   April 15, 2021

Deepak Chopra, my dear friend for more than 25 years, and a Fellow of the World Business Academy for all that time, is a very wise man with an eclectic view of religions. While a Hindu himself, like Aldous Huxley in his watershed book The Perennial Wisdom, Deepak has spent his adult life looking at […]

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Electric Cars: Look What’s Coming Cars Without Fossil Fuels or Batteries!
By Rinaldo Brutoco   |   April 8, 2021

Tesla led the world in electric vehicle (“EV”) sales during 2020 with a total of 499,511 (pure electric vehicles) followed by Volkswagen at 424,729 (if you count plug-in electrics) sold. The three closest competitors after that, all legacy car manufacturers, were in the low 200,000 to 250,000 range of units sold. In the U.S., the […]

Let My People Go – Part II
By Rinaldo Brutoco   |   March 11, 2021

The February 18 edition of this column carried an impassioned plea for the two political parties, which together represent less than 50 percent of the voters, to let our people go! To let us pass into real democracy from the shared monopoly in U.S. politics that the Democrats and Republicans jointly control to their advantage, […]

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Gridlock: Freedom from Unreliable, Dangerous Wires
By Rinaldo Brutoco   |   March 4, 2021

Angelenos think of “gridlock” as that which happens on the Interstate 405 every day, as well as on many other freeways around town. In this week’s column, we’re focusing on how the electrical grid in California helps start wildfires. (Governor Newsom says he sees this going on for more than a decade as the state […]

Let My People Go! It’s Time to Retire Two-Party Politics
By Rinaldo Brutoco   |   February 25, 2021

The Old Testament Book of Exodus describes how Moses and Aaron went in to see Pharaoh and, speaking on behalf of the Jewish God of Israel, instructed Pharaoh to release the Jewish people from bondage where they lacked the ability to influence their own futures. They were born as slaves, held as slaves, and would […]

Happy Relationship Day! A Time to Reflect on Our Precious Connections
By Rinaldo Brutoco   |   February 18, 2021

Ah yes… Valentine’s Day is here. Commercially, it’s a very successful day because merchants have historically used this “hearts and flowers” day to sell lots of sugary red hearts and flowers. And, having grown up as a Catholic, I’ve always experienced a certain sadness from learning how St. Valentine was beheaded for sending a note […]

Escaping Minority Rule: Voter Suppression Every Citizen’s Vote Deserves to be Counted
By Rinaldo Brutoco   |   February 11, 2021

What does “voter suppression” even mean? What does it look like in real life? How bad is it? How much worse can it get? How can we ever enjoy a true democracy when citizens who are people of color, students, or ex-felons are not allowed to vote at all? In 2018, then Georgia Secretary of […]

Escaping Minority Rule: The Filibuster Challenging the Tyranny of One
By Rinaldo Brutoco   |   February 4, 2021

What kind of a word is “filibuster,” how did we get stuck with it, and what the heck does it mean? Those of us old enough to remember seeing the 1939 classic Mr. Smith Goes to Washington, starring the legendary Jimmy Stewart, grew up with a badly distorted view of what the filibuster actually is […]

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