Author spotlight: Rinaldo Brutoco

Rinaldo S. Brutoco is the Founding President and CEO of the Santa Barbara-based World Business Academy and a co-founder of JUST Capital. He’s a serial entrepreneur, executive, author, radio host, and futurist who’s published on the role of business in relation to pressing moral, environmental, and social concerns for over 35 years.

Passover & Easter: Rebirth, Renewal, Release A multi religious time for transformation
By Rinaldo Brutoco   |   April 15, 2021

Deepak Chopra, my dear friend for more than 25 years, and a Fellow of the World Business Academy for all that time, is a very wise man with an eclectic view of religions. While a Hindu himself, like Aldous Huxley in his watershed book The Perennial Wisdom, Deepak has spent his adult life looking at […]

Electric Cars: Look What’s Coming Cars Without Fossil Fuels or Batteries!
By Rinaldo Brutoco   |   April 8, 2021

Tesla led the world in electric vehicle (“EV”) sales during 2020 with a total of 499,511 (pure electric vehicles) followed by Volkswagen at 424,729 (if you count plug-in electrics) sold. The three closest competitors after that, all legacy car manufacturers, were in the low 200,000 to 250,000 range of units sold. In the U.S., the […]

Vladimir Putin’s Big Mistake
By Rinaldo Brutoco   |   April 1, 2021

How did Vladimir Putin fail? January 6, 2021 must have been the biggest surprise and disappointment of his entire life. He worked diligently in 2016 to sew dissension amongst Americans to undermine our democratic institutions. He used all his skills, his deceit, and his incredibly powerful “asymmetric warfare” apparatus in the FSB (formerly the KGB), […]

Have Vaccine Passport, Will…
By Rinaldo Brutoco   |   March 25, 2021

At the very least, travelling will be lot easier and safer with your “soon to be issued” vaccine passport. Crystal Cruises has already announced it will not accommodate any future passengers who cannot provide proof of vaccination at the time of departure. And, even then you also have to provide a current negative COVID-19 test […]

Let My People Go: Part III
By Rinaldo Brutoco   |   March 18, 2021

Joe Scarborough was a conservative US Congressman until 2001. He represented Florida’s 1st Congressional District, which Scarborough affectionately refers to as “The Red Neck Riviera.” He also occasionally calls it “LA” for “lower Alabama” as the extremely conservative District is in Florida’s Panhandle just below Alabama. He currently hosts an extremely popular daily cable news […]

Let My People Go – Part II
By Rinaldo Brutoco   |   March 11, 2021

The February 18 edition of this column carried an impassioned plea for the two political parties, which together represent less than 50 percent of the voters, to let our people go! To let us pass into real democracy from the shared monopoly in U.S. politics that the Democrats and Republicans jointly control to their advantage, […]

Gridlock: Freedom from Unreliable, Dangerous Wires
By Rinaldo Brutoco   |   March 4, 2021

Angelenos think of “gridlock” as that which happens on the Interstate 405 every day, as well as on many other freeways around town. In this week’s column, we’re focusing on how the electrical grid in California helps start wildfires. (Governor Newsom says he sees this going on for more than a decade as the state […]

Let My People Go! It’s Time to Retire Two-Party Politics
By Rinaldo Brutoco   |   February 25, 2021

The Old Testament Book of Exodus describes how Moses and Aaron went in to see Pharaoh and, speaking on behalf of the Jewish God of Israel, instructed Pharaoh to release the Jewish people from bondage where they lacked the ability to influence their own futures. They were born as slaves, held as slaves, and would […]

Happy Relationship Day! A Time to Reflect on Our Precious Connections
By Rinaldo Brutoco   |   February 18, 2021

Ah yes… Valentine’s Day is here. Commercially, it’s a very successful day because merchants have historically used this “hearts and flowers” day to sell lots of sugary red hearts and flowers. And, having grown up as a Catholic, I’ve always experienced a certain sadness from learning how St. Valentine was beheaded for sending a note […]

Escaping Minority Rule: Voter Suppression Every Citizen’s Vote Deserves to be Counted
By Rinaldo Brutoco   |   February 11, 2021

What does “voter suppression” even mean? What does it look like in real life? How bad is it? How much worse can it get? How can we ever enjoy a true democracy when citizens who are people of color, students, or ex-felons are not allowed to vote at all? In 2018, then Georgia Secretary of […]

Escaping Minority Rule: The Filibuster Challenging the Tyranny of One
By Rinaldo Brutoco   |   February 4, 2021

What kind of a word is “filibuster,” how did we get stuck with it, and what the heck does it mean? Those of us old enough to remember seeing the 1939 classic Mr. Smith Goes to Washington, starring the legendary Jimmy Stewart, grew up with a badly distorted view of what the filibuster actually is […]

Escaping Minority Rule: Ending Gerrymandering Gaining Control Over Self-Perpetuating Politicians
By Rinaldo Brutoco   |   January 28, 2021

One hundred and thirty-nine members of the U.S. House of Representatives voted, after the insurrection (which sacked the Capitol building and took five lives), to support the mob’s demands to overturn the results of the recent presidential election. An election found, after sixty meritless legal challenges, to have been a free and fair exercise in […]

Escape from Minority Rule: Insurrection
By Rinaldo Brutoco   |   January 21, 2021

Senator Mitt Romney succinctly summarized the events of last Wednesday in one sentence: “What happened here today was an insurrection incited by the President of the United States.” Former President George W. Bush also used “insurrection” to describe the attack on the U.S. Capitol, felt by many to be “the center and sacred symbol of […]

Escaping Minority Rule: The United States Senate
By Rinaldo Brutoco   |   January 14, 2021

Do we, as the people of the United States of America, want to be a democracy? This is the fundamental question behind the several articles being grouped under the title “Escaping Minority Rule.” Historically we know the founders wanted to create minority rule and they went to great lengths to ensure that some people (primarily […]

‘Peace on Earth, Good Will to Man’
By Rinaldo Brutoco   |   December 31, 2020

The phrase above originates from the King James Version of the Gospel of Luke, and although gender specific, was meant to refer to all humankind. Hence, a better way to trumpet this phrase is “Peace on Earth Good Will to All.” This week is the most appropriate time of the year to pause and recall […]

Escaping Minority Rule: The Electoral College
By Rinaldo Brutoco   |   December 24, 2020

What do people, especially the news media, mean by “Minority Rule”? Let’s be clear that it doesn’t mean “minority government,” a term used to describe how a national political party (e.g., United Kingdom, France, Israel, etc.) can govern without an absolute majority vote. A minority government in a multi-party system is allowed to form coalitions […]

A Time to Choose
By Rinaldo Brutoco   |   December 17, 2020

This COVID dominated period our global human society is going through gives me a partial sense of what it must have been like during one of the six great prior plagues humanity has endured and survived. The “good news” is that we have the opportunity to choose to put this terrible human tragedy behind us. […]

A Shocking Decision
By Rinaldo Brutoco   |   December 10, 2020

A truly astounding event occurred this past week. It was both unanticipated and shocking at the same time. It was totally “out of left field,” and yet I believe it is an unfortunate harbinger of things to come. What was this incredible decision? It was the Supreme Court’s decision to strike down New York’s restrictions […]

Gratitude and Hope
By Rinaldo Brutoco   |   December 3, 2020

The cover of the November 14 issue of The Economist is a picture of a curving tunnel with bright light at the end emanating from a hypodermic syringe. The words below the image state simply “Suddenly, hope.” It is a powerful image with a dramatic headline. You can’t miss the message: recently released data on […]

A Spaceship Named ‘Resilience’
By Rinaldo Brutoco   |   November 26, 2020

The crew capsule aboard the Falcon 9 SpaceX rocket that NASA successfully blasted into space last weekend achieved an amazing milestone. This incredible event was the remarkable result of the public-private sector partnership between NASA and SpaceX that sent astronauts directly from the U.S. to the International Space Station for the first time in nine […]

Business Leadership and the Paris Accords
By Rinaldo Brutoco   |   November 19, 2020

November 4 was an incredibly important day. Not just because a Joe Biden election victory was so uncertain and the tension in the air was thick enough to cut with a knife, but also because it was the day the USA formally ended its participation in the Paris Climate Accords. This marked the end of […]

Pack the Court?
By Rinaldo Brutoco   |   November 12, 2020

What does it mean to “pack the court”? Despite popular misconceptions, the first “court packing” occurred in 1801 when Federalist John Adams stayed up all night signing dozens of judicial appointments in order to pack the entire Federal judiciary so that his successor, Thomas Jefferson, couldn’t appoint any. Many significant “court packing” incidents occurred from […]

Fixing Wall Street: Debt vs. Dividends
By Rinaldo Brutoco   |   November 5, 2020

We frequently hear on public media that “the stock market does not reflect the ‘real’ economy.” That is absolutely correct. The question we should ask ourselves is why doesn’t Wall Street reflect the real economy? Why is Wall Street today at all-time highs when we are now in the worst recession since the Great Depression, […]

Are We Becoming a Gerontocracy?
By Rinaldo Brutoco   |   October 29, 2020

Think about it. In 2017, Donald Trump was inaugurated at the age of 70, making him the oldest person to assume the presidency. He is running this year against Joe Biden, who will be 78 if inaugurated in 2021, while Trump will be 74. In a campaign where there are massive differences between “the Donald” […]

Fireproofing California
By Rinaldo Brutoco   |   October 21, 2020

As of today, 2 times more acres burned in California this year than last. That isn’t an evolutionary deterioration of our public lands – it is a catastrophic, geometric increase in forest destruction that will continue to get worse on an accelerating curve indefinitely into the future. We have three choices on how to react […]

Is the Post Office Going Broke?
By Rinaldo Brutoco   |   October 13, 2020

Exploring the glue that holds our nation together – Part 3 For years, politicians have been accusing the Post Office of being a profligate appendix to the U.S. Federal budget that will continuously require financial support to stay in business. Nothing could be further from the truth. My suspicion is that the real objection to […]

Cards and Letters
By Rinaldo Brutoco   |   October 1, 2020

Exploring the glue that holds our nation together – Part 2 “Keep those cards and letters coming.” Really now, is buying stamps all we can do to save the Post Office? Is delivering cards and letters all we should expect of the Post Office because there is more of a “personal touch” with them than […]

What’s the ‘Big Deal’ with the Post Office?
By Rinaldo Brutoco   |   September 24, 2020

Exploring the glue that holds our nation together – Part 1 The Trump Administration is doing everything it can to make it harder for the Post Office to deliver and collect, in a timely manner, the ballots so we can avoid physically going to the polls in COVID times. OK, that sounds pretty ugly. Is […]

Too Late to Buy Gold?
By Rinaldo Brutoco   |   September 17, 2020

In the World business Academy’s New Business Paradigms September 2018 podcast, we told listeners to sell whatever stocks they owned and invest their portfolio in one of two gold Exchange Traded Commodities (ETC) funds. At that time gold was trading at $1,231.91 per ounce. We explained that it was not likely that stocks or bonds […]

Wind, Wires, and Fire
By Rinaldo Brutoco   |   September 10, 2020

The devastating Paradise Fire of 2018 was caused by sparking from Pacific Gas and Electric’s (PG&E’s) high-voltage transmission lines that run through all sorts of back country and forests in Northern California. Unfortunately, that tragedy is but one of dozens of fires started from high-voltage transmission lines which, by definition, often run through forests and […]

‘Mother Earth is Having a Fit’
By Rinaldo Brutoco   |   September 3, 2020

House Speaker Nancy Pelosi was interviewed last Wednesday on CBS by Stephen Colbert and she made this provocative observation: “Mother Earth is having a fit.” It was her way of saying that the climate crisis is real, and it’s here now. Let’s put some substance to that claim. We were all mesmerized as Hurricane Laura […]

No Wasted Crises
By Rinaldo Brutoco   |   August 27, 2020

The triple threat we face could make our country stronger than ever You’ve heard the old saying “Never let a good crisis go to waste.” No question, we are ensnared in a crisis, within a crisis, within a crisis. We have the crisis of the COVID-19 pandemic with 180,000 dead in the United States as […]

Testing Insanity
By Rinaldo Brutoco   |   August 20, 2020

We can’t succeed without a comprehensive national program for COVID testing “Testing Insanity” – Bill Gates, Global Pubic Square What exactly was Bill Gates trying to communicate when Fareed Zakaria interviewed him recently on his CNN GPS show? Zakaria is a serious interviewer who pries information out of his guests. And Gates, well what can […]

Arc of the Moral Universe
By Rinaldo Brutoco   |   August 13, 2020

When it comes to criminal justice reform, the compassionate path is also the wisest. President Obama had one quote woven into the carpet of the Oval Office. It read: “The arc of the moral universe is long, but it bends toward justice.” That Martin Luther King, Jr. quote has resonated with us down through history […]

Why Are We Here?
By Rinaldo Brutoco   |   July 30, 2020

My wife and I have significant comorbidity issues that would be extremely dangerous were we to contract COVID-19. Many of us have been self-quarantined since mid-February with no end in sight. Why are we here? California started way behind New York in experiencing large pandemic infections, only to pass it. Why are we here? Santa […]

A Life Worth Living
By Rinaldo Brutoco   |   July 23, 2020

WOW! It’s yet another week of rising COVID numbers as the country lurches forward and backward without any Federal leadership. This limbo period feels like it may never end. Well, in the dynamic context of conflicting realities of life and death, of abundance and growing homelessness, I’m writing today about living a meaningful life. Possibly […]

Death and Taxes!
By Rinaldo Brutoco   |   July 16, 2020

Benjamin Franklin observed that “In this world, nothing can be said to be certain, except death and taxes.” Right now, we are up to our eyeballs in coronavirus deaths (over 140,000 as of today) and equally consumed by taxes. The coronavirus death numbers conclusively prove the necessity for the U.S. to have a better public […]

Conscious Consumption AS Social Activism
By Rinaldo Brutoco   |   July 9, 2020

There is a collective myth of how America started out as a haven for religious freedom. While there’s some truth to that, in fact, America started as a business. The first settlers in Jamestown were commercially organized as The Virginia Company, and granted a charter in 1604 to exploit New World resources for the British […]

Abandon the Protestant Work Ethic
By Rinaldo Brutoco   |   July 2, 2020

I’ve been thinking lately about all the money that’s been flowing into the economy from the CARES Act. The $500+ billion that went to big corporations has been in the news lately – mostly because of the brouhaha over Treasury Secretary Mnuchin refusing to tell the Congress how much he gave, to whom he gave […]

Juneteenth: A Holiday that Matters
By Rinaldo Brutoco   |   June 25, 2020

We are writing this piece on June 19, 2020, and wanted to wish everyone Happy Juneteenth! For many of our readers, this might be the first year you’ve heard about the holiday called Juneteenth, but it’s been celebrated around parts of the United States since 1886, with more and more people celebrating it each year. […]