Veronica Beard in Montecito

If you’ve been following The Society Edit and Local News Bytes, you’ve been anticipating the opening of New York-based lifestyle brand Veronica Beard at 1269 Coast Village Road. It’s likely on your way to Lucky’s you’ve stopped by this iconic brand’s newest brick and mortar store, which opened a few weeks ago. 

We reached out to the store to do an in depth for our readers. The brand’s PR reached back with an official press release and photos for our readers per their protocol. Here’s what they wish to share:

“Founded by sisters-in-law Veronica Miele Beard and Veronica Swanson Beard, the brand launched in 2010 with the now-iconic Dickey Jacket, redefining effortless, everyday dressing. Over the last 15 years, Veronica Beard has grown into a complete lifestyle
collection, making it a go-to for the modern woman whose days and life are full.

The Montecito boutique captures the brand’s signature world through a rich, textured lens. A curated mix of organic materials, warm finishes, and thoughtful design details creates an environment where fashion and community come together, a signature of every Veronica Beard location.

Located on the iconic Coast Village Road, the store features terra cotta flooring and braided raffia wallpaper throughout, bringing warmth and texture to the space. Upon entry, guests are greeted by a vintage McGuire octagonal table styled with a locally sourced vintage pot. The seating area includes a custom two-tone skirted sofa upholstered in linen with velvet cushions paired with a vintage wood coffee table for a collected look. A vintage wood console serves as the denim display, while curved glazed-tile shelves showcase accessories. The fitting rooms feature playful floral wallpaper that ties into the store’s personality, while herbarium artwork, vintage copper accents, and painted sculptural pieces imbue charm and individuality.

This marks Veronica Beard’s ninth store in California and 46th location globally. The boutique will carry the full assortment, including the signature VB Classics, seasonal collections, denim, footwear, handbags, accessories, and more.”

Veronica Beard; 1269 Coast Village Road;
Store Hours: Mon-Sat 10 am to 6 pm,
Sun 12 pm to 5 pm