Businesses Bring the Holiday Spirit to Town

Summerland – an impossibly picturesque village arrayed along .7 miles of oceanfront hillside – will be rolling out its holiday finery for the aptly-named Winter in Summerlandthis coming Saturday, December 9, from 11 am – 4 pm. In the event, 38 of the town’s businesses will be opening their doors to offer holiday spirit to lucky and joy-filled passersby on Summerland’s celebrated Lillie Avenue. This holiday-themed walkabout will feature food, wine, music, delightful pop-up vendors, and – courtesy of Home Crush and Juniper – a free concert provided by Christian Love, Will Breman, and DJ Mint Dolphin. There may even be a light dusting of snow. Wouldn’t it be nice? (One is not encouraged to place a bet on this meteorological outcome.) December 9 will also be the final day of a Summerland Toy Drive that will have begun on December 4. Donate a new toy or stuffed animal at a participating Summerland business between December 4 and 9 for a chance to win a Summerland Gift Card Tree valued at over $1,000. Donated toys will mean the absolute world to kids whose unspoken wishes will be answered by your kindness. 

If the event’s title has a mild Lewis Carroll quality, that’s due to this prototypically gorgeous California town (figuratively) donning a snowman suit and (figuratively) dancing a snowman jig. Summerland is surely the Central Coast’s unsung holiday destination. Stunningly beautiful, communally cozy, and a shopping district possessed of ocean views you have to see to believe. Home Crush’s Aimee Miller concurs: “Summerland is a terrific destination town with 38 boutiques, restaurants, and luxury services. We’re all about community, so we encourage and invite all of Santa Barbara to come enjoy the holiday with us and walk our lovely little town. Our celebration will delight the whole family.”