Tag archives: online commerce

Finding Opportunity in a Shutdown: How Santa Barbara’s Wine Industry is Taking on Coronavirus
By Gabe Saglie   |   March 26, 2020

The grinding halt wrought by a virus sprinting across the globe has certainly not spared the Santa Barbara wine industry. These are businesses that depend on foot traffic, on one-to-one connections, on personalized experience. Shut that down, as the recent mandate by Governor Newsom (understandably) did, asking all wineries and tasting rooms to temporarily close, […]