Tag archives: District216

It was the pandemic that caused Jacob Tell, who founded the Oniracom brand strategy and marketing agency in Santa Barbara in 2001, to create LoDo Studios out of his now nearly empty headquarters. Named SoHo-style for its location in the lower downtown area, the place turned into a studio and event space.  But it was […]

As acid tests go, this could be a paradigm-changer. Jacob Tell wasn’t always a psychonaut plumbing the Mariana Trench of perception. “Remember Reagan’s Just Say No campaign? I was a D.A.R.E. kid. I had the shirt and the pencil and the lunchbox and all the things that they gave us in grade school.” That was […]