Paint It Pink: The Webster X Nahmias collaboration kicks off at the Rosewood Miramar Beach

The Webster store at the Rosewood Miramar Beach launched an exclusive collection with luxury menswear brand Nahmias, marking the second time the two have collaborated. The collaboration also commemorates the three-year anniversary of The Webster’s opening at the Rosewood Miramar Beach.

The Webster also opened a pop-up shop inone of Rosewood’s two-room bungalows. The first room was composed entirely of Nahmias. The second room featuredwidely available items from The Webster, such as womenswear from high-end brands like Chanel and Gucci. The luxury retailer is known for its creative curations. According to director of communications at The Webster, Annica Litavis, The Webster separates out a brand “only during special events and installations.” Speaking about the Nahmias pop-up, Litavis stated, “We wanted to give the brand a moment to highlight and celebrate it.”

The Webster has consistently carried pieces from Nahmias since the brand’s launch. Nahmias is currently one of the fastest-growing luxury menswear brands and has been spotted on many high-profile celebrities such as Justin Bieber, Kodak Black, and Charles Leclerc. 

The Webster X Nahmias collaboration consists of cotton T-shirts, hoodies, and sweatpants. It also includes a knit crewneck. All of the pieces feature “SUMMERLAND.” The brand’s designer and founder, Doni Nahmias, often draws inspiration from Santa Barbara, Montecito, and Summerland, where he grew up. Fusing comfort with looking stylish, Nahmias’ pieces celebrate his hometown. In January, he unveiled his latest runway collection in Paris, France, titled “California Poetry.” 

Most of the items in the collaboration use Webster pink – a shade of bubblegum pink named after The Webster Hotel in Miami. This Art Deco venue was built in 1939. The hotel was designed by Henry Hohauser, who is most known for his Art Deco architecture in South Beach, Miami. Eventually the hotel closed, and in 2009, The Webster’s flagship store was opened in the three-story building, keeping the original name. 

Pink, a consistent element in Art Deco design, is also the color of The Webster’s logo. Acclaimed fashion editor and illustrator Michael Roberts designed the store’s iconic flamingo logo. Webster pink is The Webster’s official Pantone color. The store has previously done other collaborations using their Pantone pink, including a pink phone case with Case Scenario and a pink ink fountain pen with Montblanc. 

The Rosewood Miramar Beach pop-up also kicked off a larger collaboration between The Webster and the Rosewood. Next, The Webster will be opening a pop-up at the Rosewood Mansion on Turtle Creek in Dallas, Texas. This will run from September 27 to October 1 and feature a similar curation to the Miramar pop-up – minus the room with exclusively Nahmias pieces.

The Montecito pop-up began at 6 pm on Friday. From 6 until 8, attendees were offered complimentary champagne and water. By 6:30, the bungalow was bustling as people mingled and browsed the clothes. A mannequin stood just outside the entrance, decked head-to-toe in Webster pink clothes from the exclusive collaboration. 

Later in the evening, before the event closed, sugar cookies were also available for guests to enjoy. The treats were decorated with icing that read “Rosewood X The Webster” and infused with a hint of lemon. “It wouldn’t be the Rosewood without that special touch,” Litavis noted. Nahmias was present at the event. Among the attendees were Nahmias’ friends and family, including his parents and brother, Eytan. Some of the attendees had driven up from Los Angeles specifically for the pop-up.

I spoke to Ryan Northrop again, who I initially spoke with in June 2022 while covering the Nahmias Spring-Summer 2023 runway show. He discussed the brand’s upcoming plans to expand globally. At the pop-up, Northrop sported a silk shirt featuring a painting of Butterfly Beach – which hit the runway in Nahmias’ SS23 show. Nahmias is partnering with retailers around the world. Soon, items from the brand will be available to purchase at stores in Tel Aviv, Doha, and London.

All of the items from the collaboration with Nahmias are only available for purchase on The Webster’s website or at the Rosewood Miramar store.