Kendall Conrad at Rosewood Miramar

By Kelly Mahan Herrick   |   May 24, 2022

Rosewood Miramar Beach has welcomed Kendall Conrad as the property’s inaugural Rosewood PlaceMaker. Serving as an extension of the brand’s “A Sense of Place” philosophy, wherein each property is designed to immerse guests in the destination, the PlaceMakers program taps the beacons of Rosewood’s communities to harness local culture through bespoke experiences. As the inaugural PlaceMaker for Rosewood Miramar Beach, Conrad has developed unique programming along with her own personally curated destination guide, tapping into her intimate knowledge of the Santa Barbara area.

Conrad is a former model turned accessories designer who was born in San Francisco and spent a large portion of her childhood living and exploring just south of Rosewood Miramar Beach. Today, Kendall’s love of the destination continues as she is a regular at the estate-like resort. From dining at Caruso’s to taking her dogs for walks along the resort’s beach, Kendall’s unique connection to the property has expanded throughout her life. In 2010, she pursued her passion of designing handbags and launched her eponymous line, moving to Los Angeles where she eventually found herself back on the Central Coast, in Santa Ynez. In addition to effortless California style, sustainability is also at the core of Kendall’s brand, as she solely uses environmentally friendly and ethical leathers that are a by-product of the food industry.

“We could not be more thrilled to have Kendall Conrad as Rosewood Miramar Beach’s PlaceMaker,” says Rick Fidel, Managing Director at Rosewood Miramar Beach. “As someone who has grown up nearby, Kendall’s unique connection to the area and love for its special offerings makes her the perfect fit for this role. Through our on-property activities and her exclusive Rosewood Miramar Beach inspired collection, we are excited to bring guests closer to Montecito and channel the property’s sophisticated seaside feel.”

Created in partnership with Kendall Conrad, the resort is excited to introduce on-property activities to serve as a complement to the in-depth destination guides and local insights she has provided the property. These special curated offerings include a Style & Shoot Package, where guests can engage with her directly for a one-on-one special experience. Participants will get to hand-select accessories from her collection to model for the day in their very own photoshoot that brings them directly into Montecito, shooting with a beautiful background of local scenery selected by Kendall’s eye. 

Adding to the program’s exclusive offerings, Conrad will produce a special collection inspired by Montecito and Rosewood Miramar Beach that will be available for sale at The Shop at Miramar, the property’s retail space which exclusively features a thoughtfully curated selection of signature resort wear, children’s apparel, beach toys, gifts, and more. The collection will spotlight Conrad’s well-known leather goods and include some of her stand out designs. Each product will have a hand-polished solid brass charm attached with one side displaying Rosewood Miramar Beach’s emblem and on the other side, Kendall Conrad’s moniker.

“I am beyond grateful for the opportunity to be the inaugural PlaceMaker for Rosewood Miramar Beach,” says Conrad. “The resort’s location has always held a special place in my heart, and because of this I can’t think of a more natural partnership. As a Santa Barbara native, I couldn’t be more ecstatic to work with the team to develop a special collection inspired by the property’s beautiful surroundings and to also provide a unique experience for guests that bring the beauty and charm of Montecito to life.” 

To learn more about Rosewood’s PlaceMakers, please visit  


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