Fresh Look for Foodbank

By Richard Mineards   |   June 6, 2019
Hailey Phelan, Jareli Jimenez, Judith Smithe-Meyer, Kaitlyn Haberlin, and Foodbank CEO Erik Talkin in front of their van displaying their new logo (photo by Priscilla)

The Foodbank of Santa Barbara County has launched a new logo to reflect its focus on community and education in addition to its mission of providing healthy food for all who need it.

Jesus Lopez, Kate Newbury, Erik Talkin, Erasmo Zapien-Ybarra, Ian Stewart, and Kaitlyn Haberlin (photo by Priscilla)

As part of a three-year strategic planning process that has been underway with full-staff and board of trustees’ participation since last summer, the organization is undertaking a more comprehensive representation of its work with new branding.

“Our current logo has served us well for the last ten years as we pivoted our focus from just providing food to providing fresh produce and healthy groceries,” says Foodbank CEO Erik Talkin. “But our expanded people-centered focus on education and empowering everyone to eat healthfully whenever resources are limited, as in the case of disaster, calls for a new look.”

Concurrent with the launch of the new logo, the Foodbank is offering eco-conscious merchandise, including tote bags, aprons, water bottles, T-shirts and hoodies, as thank-you gifts with online donations at www.foodbanksbc.org.

The public will see the new logo of the Foodbank’s fleet of 14 trucks and vans, set against images of vivid fresh fruits and vegetables.

It was chosen from two finalist options, developed by Santa Barbara brand consultant Steve Hoskins, by polling residents countywide.

Last year the Foodbank distributed ten million pounds of food – nearly half of which was fresh produce.

 

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