Johnny Was Grand Opening

By Kelly Mahan Herrick | April 25, 2019

Johnny Was CEO Rob Trauber, executive vice president Catherine Nation, and Chynna and Billy Baldwin (photo courtesy Baron Spafford)

The Johnny Was retail team: Elizabeth Schroeder, Vanessa Lynn, Rachel Gaut, and Wendy Jenson (photo courtesy Baron Spafford)

New Coast Village Road retailer Johnny Was held a successful grand opening on April 13, welcoming dozens of Montecito locals to check out the new store, enjoy wine from Margerum, and bites from The Monarch. Hosted by Chynna and Billy Baldwin, the event marked the opening of the 44th Johnny Was store, which is based in Southern California.

The clothing at Johnny Was consists of luxurious silk, velvet, linen, and cotton fabrics, signature prints, and detailed embroideries that embody a relaxed lifestyle and bohemian elegance. Artfully constructed accessories include scarves, ornate handbags, jewelry, swimwear, and vintage belts. The brand is known for its worldly aesthetic and free-spirited style, with modern accents, colors, and textures that cross generations. The two-story, 1,684 square foot Montecito store features hand-painted wall murals by artist Christopher Lord. The light and airy space, which was formerly home to furniture shop E. Madison, features a curated selection of custom embroidered dusters, jackets, blouses, kimonos, and bohemian style accessories.

The store is located at 1159 Coast Village Road, and is open Monday through Saturday from 10 am to 7 pm, and Sunday from 11 am to 6 pm. For more information, visit www.johnnywas.com.