Pop-up at Montecito Country Mart

By Kelly Mahan Herrick   |   July 12, 2018

An Oscar de la Renta pop-up shop is coming to Montecito Country Mart, in the former home of Intermix, which closed last year. The shop will open Thursday, July 19, and will be open until August 26, according to brand representatives. 

“Given our partnership with Lotusland and the fact that many of our customers from Los Angeles and around the United States have homes in Santa Barbara, it made sense to find a way to actively promote our brand in Montecito this summer,” said Alex Bolen, CEO of Oscar de le Renta. “We have known [Montecito Country Mart owner] Jim Rosenfeld forever and are thrilled to finally find a way to work with him and the Country Mart team.”

Merchandise offered at the pop-up will include ready-to-wear styles from summer and pre-fall, as well as bags, shoes, jewelry, and sunglasses. Established in New York City in 1965, Oscar de la Renta is one of the world’s leading luxury brands, known for its women’s ready-to-wear collection, women’s accessories, bridal, children’s, fragrance, and home décor.


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