A Wild Vision

By Maria McCall

At a recent gathering hosted by Montecito Bank & Trust’s MClub, Charles Hopper, president & CEO of the Santa Barbara Zoo, shared his vision for the SB Zoo’s future. Introduced by the bank’s Chief Strategy Officer Megan Orloff, who described him as a devoted dad, doting grandpa, and visionary leader with boundless energy, Hopper captivated the room with his passion for conservation and community.

Known for his fondness for the zoo’s red panda, Ruby, and her magnetic presence, Hopper’s leadership is as memorable as the animals he champions. Since succeeding Rich Block, Hopper has continued to build on the legacy that made the zoo the #1 attraction on the Central Coast, surpassing even Hearst Castle. Under his direction, the zoo is focusing on four key areas: people, place, purpose, and performance.

With a unique background as a U.S. Air Force veteran, MBA graduate, and former executive at the Birch Aquarium at Scripps Institution of Oceanography, Hopper is committed to transforming the SB Zoo into a hub for education, research, and conservation. Hopper’s strategic plan aims to make the zoo a leader, including an exciting partnership with California State University Channel Islands to develop a Conservation Center, projected to break ground in 2028. The zoo is already engaged in vital species restoration efforts, such as the California Condor and Channel Island Fox, and recently launched a pilot program for the California Red-Legged Frog.

Additionally, Hopper announced extended zoo hours until 7 pm through September 7th, inviting families to experience the SB Zoo during the golden hour. “We want to be the zoo of the Central Coast,” he said, underscoring the zoo’s role in protecting this biodiversity hotspot. Hopper’s vision for the zoo is clear: it’s evolving into an institution that serves not just the community, but the planet. He said, “We need everyone’s support to make a difference for conservation.”

MClub members had the special opportunity to meet a female tawny frogmouth named Jarrah, an Australian bird known for its owl-like appearance and expert camouflage. The event was tastefully decorated in a vibrant zoo theme by Beverly Cavaliere, and MClub members enjoyed a fabulous catered lunch by Rincon Catering, plus time to explore the zoo, and even a ride on the zoo train. To learn more about SB Zoo initiatives or to support their efforts visit sbzoo.org.

Wildlife aficionados included: Hiroko Benko, Andrea Newquist, Suzanne Lawson, Gary Simpson and Jill Nida, Contessa Diane Brighton, Lloyd and Lillian Kurtz, Karen Poythress, Simon Priest, and Dirk Brandts.